After all, “IBM” makes for a much catchier and more concise logo than “International Business Machines.” When you know that you’ll have minimal space available for branding (like when working with a very small product), lettermarks are a good way to save on size and still provide an indication of your brand’s name.Īdditionally, using a lettermark logo design assigns equal visual weight to every word in the name of your company, which may make them easier for customers to remember. This can be handy if your organization’s name is difficult to pronounce or especially long.
#Wordmark logo design full
They’re similar to wordmarks in that they’re comprised of text, but highlight the company’s initials rather than their full name. Simplicity is key when creating a logo, and lettermarks are about as simple as it gets. When getting the word out about your business is crucial, it’s not a bad idea to have a logo that very clearly communicates the name of your company. Text-only logo styles are an excellent choice for smaller companies who are just getting their feet off the ground.
The same can be said for Yahoo, Pinterest, and other brands that use relatively simple text as their company logo. Google has a simple, minimalist logo design, but it works for them in part because their name is so quirky and memorable (not to mention short). Wordmarks work best when the name of the company is very distinctive. These are known as wordmarks or sometimes logotypes (since they are logos composed entirely from “type”). In a recent study of logos belonging to the top 100 brands in the world, 37% of them consisted only of text, often stylized using a unique font. Want some help deciding which logo style will work best for your brand? Our logo services team will evaluate your brand and create an original logo that speaks to its core identity.
#Wordmark logo design how to
Here’s a definition of each logo type, along with some tips on how to choose one that properly represents your company. The same way that food falls into basic food groups, logos fall into 5 basic styles, each with their own unique strengths and weaknesses. Where would McDonald’s be without their golden arches, UPS without their brown shield emblem, or Coca-Cola without their iconic cursive script? Each of these logos perfectly encapsulates the associated brand, and yet, each is an entirely different type of logo design.
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